Pester power means one in five parents who jet off to the sunshine splash out at least ?100 on budget-busting beach extras.
Drinks and ice creams are the biggest drain on the holiday purse and the average family forks out ?67 per child on luxuries they can?t afford.
Demands to visit pricey water parks, play coin-operated seaside games, go on pedalo rides, buy new gear like a bucket and spade and get jelly shoes to wear on the beach leave hard-pressed parents fearing they?ll plunge into the red.
With just days to go before schools break up for summer, figures in the new Post Office Scottish Family Holiday report show how easily extras can overstretch carefully worked-out budgets.
But savvy Scots can dodge being stung by sky-high prices in Europe by swapping their favourite destination for a cheaper one.
Bulgaria and Turkey are the best-value holiday spots but there is less good news for Scots planning trips to Majorca or Italy. Post Office travel money boss Andrew Brown said: ?We advise parents to set a budget and stick to it. Pack kids? gear such as jelly shoes, goggles, towels and last year?s lilo to avoid buying them abroad.
?Families still to book should consider package and resort costs before making their decision. Spain is still good value and so is Portugal.
?Buy currency before leaving home to avoid poor airport bureau rates and take enough foreign cash ? changing money abroad is more expensive when bank charges are added.?
Pester power costs least in Bulgaria and Turkey ? with the top ten kids? extras costing ?151.21 in Sunny Beach, Bulgaria, and ?185.85 in Marmaris, Turkey.
But in Majorca, Spain, the same items cost ?228.37 while in Sorrento, Italy, parents will find themselves forking out ?238.96.
Two in five parents admit to splashing out on a family water park visit ? a treat that costs from ?42 per child in Bulgaria to ?73 per child in Corfu, Greece. On a week-long break, two Cokes and two ice creams a day costs ?30.80 in the Algarve but ?54.60 in Turkey and ?64.40 in Italy.
A family of four can buy two lilos ? one per child ? for under ?5 in Bulgaria but pay over three times that in Corfu, Italy and the Costa del Sol.
Scots families say Spain is the best-value destination while Italy is poorest value.
The best-buy bucket and spade is in Turkey where two will cost ?3.90 but parents can expect to fork out four times as much ? ?12.28 ? in Crete.
Taking an hour?s pedalo ride twice during a holiday carries a price tag of ?26 in Portugal and Crete. By contrast, in Turkey the bill is just ?11.72.
Corfu and Portugal are the cheapest places for a family of four to eat out at ?43.86 for a three-course meal with drinks. But in Sorrento, Italy, a bill for the same dinner would be more than double at ?105.26.
And new goggles and snorkelling gear will cost ?13.96 in Bulgaria but three times as much ? ?40.36 ? in Portugal.
But there?s a light at the end of the tunnel. The crisis in the Eurozone means Scots may be BETTER off than last summer.
Mr Brown said: ?Sterling is doing much better against the euro this year.
?That means holidaymakers who do their homework can expect to have more than eight per cent more money to spend than in 2011.?
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